Château Minuty is the global leader in Cotes de Provence rosé, and beyond that it can be argued is the most important estate in the history of Provence rosé. The Saint-Tropez based, family owned estate has been, since its founding, one of the quality leaders for the region. Minuty then became one of the most visible producers in the second half of the 20th century, a result of quality production and commercial foresight when no one in the region could imagine the global phenomenon Provence rosé would become. And then in the last two decades, Minuty defined the vision for and led the unbelievable growth in Provence rosé around the globe.
Today, Minuty continues to push the quality envelope. They have followed through on their strong commitment to sustainable viticulture by quickly achieving the French government’s High Environmental Value certification for the estate’s biodiversity, farm management to limit inputs, and broader commitment to limiting environmental impact. All wines are strictly from the Co^tes de Provence AOC and grown without the use of chemicals. Above all, Minuty is defining what a great, luxury rosé should be. They are not interested in making more wine and are not going outside of their Cotes de Provence home. With their Prestige, Rose et Or, and rare 281, they are putting greater and greater emphasis on making truly distinct and outstanding wines from their estate holdings. That is their vision of the future.
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